October 2019 Monthly Workshop - Getting a Squirrel to Focus

Program Details:

What can achieve a 23,900% increase in the attention span of a squirrel? An acorn!

The goal of any communication is no longer simply to inform. In today’s short attention span world, information is the enemy. Facts and information simply no longer have value because they are no longer scarce. To be able to persuade, we need to do more than just show and tell. We need to connect, make it relevant, make it stick and take action. The ACORN Communication Strategy helps to do just that. Once the content is understood, we must make the communication of it more strategic so that we can meet our goals. Knowing the content is only the first step. Through this presentation, we will present the communication strategy as a toolbox to enhance any message. As a result of these tools participants will be able deliver their message more effectively to any audience in a variety of situations.

Facilitator:

Dr. Patricia Scott

Dr. Patricia Scott will help you speak, lead and inspire and can enhance any presentation, conversation, negotiation, sales call or interview. Her specialty is teaching the tools and strategy to break through distraction. In today’s world with so much noise, she can help you get your message heard.

Dr. Scott is an established expert and leader in the field of communication and has the experience and credentials to offer her clients a unique blend of time-tested strategies and real-world application. Her background includes:

• More than 15 years of corporate leadership experience
• National best-selling author of “Getting a Squirrel to Focus: Engage and Persuade Today’s Listeners” and “Getting a Squirrel to Focus: Don’t Just Inform, Transform Your Audience.”
• Has been listed as one of the Top 100 Leadership Speakers of 2018 by Inc. Magazine
• Has served as Lecturer in the Communication Program at the Wharton School, University of Pennsylvania since 2004
• Has received a B.A., M.A., and Ph.D. in Communication

• Lectures extensively for the Wharton MBA for Executives Program and the Wharton Executive Education Program at the Aresty Institute for Executive Education
• Featured interview on Forbes.com
• Has held an advisory board position for the Master of Arts program in Corporate Communication for Baruch College of the City University of New York since 2008.
• Has been invited to address the Conference on Corporate Communication in Wroxton, England; New York and Hong Kong, four times. The conference is in association with Corporate Communication International at Baruch College, City University of New York
• At her first academic conference, she was awarded “Best Paper of Conference” for her analysis of social, task and semantic networks of knowledge workers.
• Featured instructor for Udemy and LeadX
• Her scholarly research has been published in “Corporate Communications: An International Journal,” a peer reviewed journal published by Emerald publications
• She has been asked to continue to serve on the program committee for the Conference on Corporate Communication since 2007.
• Was selected to be the Master of Ceremonies for an event focusing on world peace at the United Nations in New York.